Riot Games

GET HYPED!!

With the massive success of competitive League of Legends it could have been safe to stick to the formula, but instead the team at Riot Games reached out to us to help inject a new energy into the launch of the LCS Spring Split. Together we established four main KPIs for the hero piece: 1) Showcase the NA league's new glow-up 2) Celebrate players & personalities 3) Radiate a fresh energy and 4) Integrate the highs/lows of the LCS Journey.

client

RIOT GAMES

location

LOS ANGELES, CA

days of production

LCS EASTER EGGS

MISSION

KEEPING IT CORE

From the jump, goal #1 of this piece was to celebrate and connect player’s personalities with key storylines from previous LCS seasons. The creative process was a combo of ideas from the Boombox side combined with narrative hot sauce from the internal Riot Team. The final creative had us mixing with blinged out CGI jewelery with tattoos that hinted to storylines. One of the big wins (amongst many!) was licensing the music track - which was clutch for conveying the vibe we were all going for. High fives for everyone! The consensus from fans online was that we dropped the mic (50K likes > 2 days), creating something that rallied the base, crushed the KPI’s and that turned out even cooler than the original plan.

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218

# OF SHOTS ON FINAL TIMELINE

4

# of CGI CREATED STORY ELEMENTS

PUSHING CREATIVE LIMITS

We dreamt big with a shoot schedule that would require a combo-pack of organization and flexibility to pull off. BUT the team "walked the talk" at each location - delivering everything we had planned for and more! (even getting praise from the Players along the way.) With a timeframe of 9 days from the start of the shoot till the final delivery the hero piece also had to showcase the league's new mograph look AND preview a split screen features look that the inhouse- team is introducing this season. Check and check!

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