WHAT WE DO

COMPETITION THAT WORKs
ON THE INTERNET

Boombox builds competitive entertainment for the creator era.
We produce for sports properties that own the competition and brands and creators who are building it; combining competition mechanics, creator culture, and platform-first thinking into content that scales.
One partner. Real stakes. Built for the platforms fans actually live on.
Fan vibes

The Secret Sauce for Seriously Engaged Viewers

Chat & polling
Growth tools
Interactive cta’s
Instant Fan Engagement

Interactive Chat & Polling Tools

  • Live Polls: Capture real-time feedback from viewers on Twitch, YouTube & beyond
  • Emote Reactions: Lets fans react instantly to drive quick, authentic engagement
  • Chat-Driven Experiences: Surface top fan comments and reactions live on-screen to fuel the moment
See case study
Audience Amplifiers

Subscriber growth & engagement tools

  • Celebrate new Twitch and YouTube subscribers live to spark more sign-ups
  • Display follower targets and unlock incentives to fuel momentum
  • Keep the energy high with branded chat spaces before and during broadcasts
See case study
Audience Activation Tools

Integrated Call-To-Actions

  • Low Lift CTAs: Easy-to-trigger actions that keep production smooth and simple.
  • Clickable Prompts: Boost viewer interaction with instant, on-screen engagement hooks.
  • Reward Triggers: Unlock exclusive perks and giveaways to fire up chat participation
See case study
Fan vibes

Interactive Chat & Polling Tools

  • Live Polls: Source real-time feedback from viewers on Twitch, YouTube, and more.
  • Emote Reactions: Viewers can react with emojis, creating instant engagement.
  • Chat-Driven Experiences: Display highlighted fan comments and reactions on-screen.
See case study
Fan vibes

Subscriber growth & engagement tools

  • On-screen callouts to recognize and encourage Twitch & YouTube subscriptions.
  • Follower goals & incentives, displayed in real-time to drive growth.
  • Custom chat holding screens to maintain engagement before and during broadcasts.
See case study
Fan vibes

Integrated Call-To-Actions

  • Simple & effective CTAs that are a low lift for the production team.
  • Clickable prompts to drive viewer interaction and participation.
  • Engagement triggers like exclusive rewards and giveaways for chat participants.
See case study
Fan vibes

Interactive Chat & Polling Tools

  • Live Polls: Source real-time feedback from viewers on Twitch, YouTube, and more.
  • Emote Reactions: Viewers can react with emojis, creating instant engagement.
  • Chat-Driven Experiences: Display highlighted fan comments and reactions on-screen.
See case study
Fan vibes

Subscriber growth & engagement tools

  • On-screen callouts to recognize and encourage Twitch & YouTube subscriptions.
  • Follower goals & incentives, displayed in real-time to drive growth.
  • Custom chat holding screens to maintain engagement before and during broadcasts.
See case study
Fan vibes

Integrated Call-To-Actions

  • Simple & effective CTAs that are a low lift for the production team.
  • Clickable prompts to drive viewer interaction and participation.
  • Engagement triggers like exclusive rewards and giveaways for chat participants.
See case study

FAQ ABOUT WORKING WITH BOOMBOX

What is competitive entertainment, and why does Boombox focus on it?

Competitive entertainment is content built around competition, the stakes, the characters, the moments, and the stories that make audiences care who wins. It spans esports broadcasts, action sports events, creator-led challenge formats, and brand-funded competition content. Boombox focuses on it because competition is the through-line connecting everything we do.

What makes Boombox different from a traditional sports production company?

Traditional sports production companies are built for broadcast-first, scale-first environments. Boombox is built for the internet. We understand competition mechanics and creator culture in equal measure, and we bring strategic thinking, not just execution.

What does "making competition work on the internet" mean in practice?

It means building content systems where the competition itself (the stakes, the characters, the outcomes) travel across platforms without losing its energy. Making competition work on the internet means designing the full content architecture around how fans actually consume sports and gaming today.

What types of sports properties does Boombox work with?

Boombox works with a broad range of sports properties, from global tier-one organizations to emerging leagues. Past and current partners include X Games, Olympic broadcasters, Red Bull, USA Swimming, Crankworx World Tour, and UEFA.

How does Boombox approach content for leagues and events that want younger audiences?

Younger audiences don’t watch differently, they watch on different platforms, in different formats, with different expectations. Boombox’s approach starts with platform-first thinking and works backward to broadcast, integrating creators as participants from day one.

Can Boombox build a full content system around a competition, not just cover it?

Yes. We build the full content architecture, live coverage, character-driven stories, social cuts, season arcs, pre-event build-up, and post-event recaps, all designed as an interconnected system.

Does Boombox develop original creator-led formats, or only execute existing ones?

Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes designed to repeat and scale into franchises.

What’s the difference between a one-off challenge and a repeatable competition format?

A one-off challenge is a moment. A repeatable competition format is a property. The difference is architecture: repeatable formats have clear mechanics, scalable stakes, defined character roles, and a structure that can grow with each iteration.

Can brands fund competition content without it feeling like a campaign?

Yes. The key is that the competition has to be real. Boombox’s approach ensures the brand’s involvement enhances the competition rather than compromising it.

Does Boombox work with non-endemic brands entering sports and gaming?

Yes. The goal is to help brands show up authentically in spaces where audiences have strong filters. We find the genuine overlap between what the brand stands for and what the competition stands for.

How does Boombox think about platform-first content vs. broadcast-first content?

We think platform-first is the right starting point for almost everything. Our approach starts with vertical-first social content and integrates it back into the broadcast, rather than treating social as a secondary output.

What does a typical engagement with Boombox look like from brief to delivery?

Every engagement is different, but the through-line is always strategic thinking before execution. We’re a one-partner shop: one process, one point of accountability, no gaps between strategy and delivery.

how we do what we do

All of the Storytelling + a Side Order of Strategy
Are you stressing over how you're going to fill your content calendar? Working together we'll map out your annual content needs. We're partnered with industry leading analytics firm Right Metric, leveraging those insights to combine creative aspirations with data based tactics that help your content make an impact.
Making budgets Simple
We simplified your project budgeting by creating an easy to understand cost/min equation.  Applicable to everything from long form to social, you reserve a yearly block of content that works towards your yearly marketing goals.
Consistent Creativity that gets you
In house teams can be hard to scale, out of house resources are tricky to budget for. With the SaaS model you get a consistent content team that understands your brand AND your goals.
Data → Insight → Strategy → Creative
Data is the only way to truly know if your storytelling is successful. Our approach to analytics helps you understand which audiences you're reaching AND how your content is performing relative to your competitors.

Strategy +

Creative +

Simple
Budgeting =

Awesome

Join the team

We're awesome, promise. Hit us up and see for yourself.
HOLLA