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Riot Games LCS Content Production

When competitive League of Legends is already winning, playing it safe is tempting. Riot Games chose the opposite. Partnering with Boombox, they commissioned a high-impact content piece for the LCS Spring Split that fused esports broadcast storytelling, player personality, and unapologetically fresh creative, designed to light up fans across digital and social platforms.
client
RIOT GAMES
location
LOS ANGELES, CA
days of production
5
LCS EASTER EGGS
29
MISSION

High-Impact Esports Content for Riot Games’ LCS Spring Split

From the jump, the goal was clear: connect player personalities directly to the storylines fans already cared about from previous LCS seasons. Not manufactured hype. Real narrative continuity.

The creative process was a true collaboration: concepts coming out of Boombox, layered with narrative heat from Riot’s internal team. The result was a piece that blended esports broadcast storytelling with stylized CGI jewelry and tattoo design, each element subtly nodding to key League of Legends storylines and rivalries.

One of the quiet wins: licensing the right music track. It was clutch. The tone clicked immediately and carried the energy we were all aiming for across the entire piece.

The response spoke for itself. The project resonated with the League of Legends community, earning more than 50,000 likes in under two days and reinforcing fan excitement heading into the NA LCS Spring Split. The creative execution helped Riot Games exceed KPIs tied to launch engagement, player recognition, and refreshed league momentum across broadcast and digital platforms.

218

# OF SHOTS ON FINAL TIMELINE

4

# of CGI CREATED STORY ELEMENTS

PUSHING CREATIVE LIMITS

We dreamt big with a shoot schedule that would require a combo-pack of organization and flexibility to pull off. BUT the team "walked the talk" at each location - delivering everything we had planned for and more! (even getting praise from the Players along the way.) With a timeframe of 9 days from the start of the shoot till the final delivery the hero piece also had to showcase the league's new mograph look AND preview a split screen features look that the inhouse- team is introducing this season. Check and check!

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Deliverables & Creative Scope

• Hero content for LCS Spring Split launch  
• Narrative features on players and personalities  
• Integrated CGI story elements (4 created)  
• Licensing of key music tracks  
• High-engagement social and digital content

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