Race Tapes for Red Bull — competition content production by Boombox Group

Race Tapes

Competition
projects
Race Tapes
Hey, share this with someone

Race Tapes | Sports Docuseries

Mountain biking has always had incredible athletes. What it didn't have was a format that made you feel the stakes. Race Tapes changed that. Built for Red Bull, the long-form mountain biking docuseries turned competition (races, rivalries, pressure, failure) into a series that people actually talked about. Think Drive to Survive, but weirder, and with puppets. Boombox handled full production, but the real work was editorial: shaping raw competition footage into character-driven episodes where the race result was almost beside the point. Audiences came for the athletes. They stayed for the story. They came back for the season. Oh, and there were puppets. Two appeared without clothes.
client
Red Bull
location
Europe & North America
days of production
Many
# of Puppets
4

Built Different, On Purpose

There's a version of a mountain biking documentary that hits every beat you'd expect: slow-mo crashes, athlete voice-over, inspiring music swell. It looks great. Nobody watches it twice.

Race Tapes was designed to be the opposite. The brief wasn't just "tell good stories." It was: make the competition matter to someone who's never watched a downhill race in their life. Give them a rider to root for. Give them something to argue about. Build the kind of jeopardy where the result doesn't feel inevitable.

That's the difference between a sports doc that's entertaining and one that's actually Entertainment. Race Tapes was the latter; an episodic, character-first format that treated mountain biking like it deserved a proper season arc. Because it does.

186

Total SE2 Episode Mins

2

"Naked" Puppet Scenes
FAQ

Your Questions, Answered

If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.

Start here.

Reach out
Everything you need to know about how we build competitive entertainment
How did Boombox work with Red Bull on Race Tapes?
Saint-Sauveur, Quebec
+-

Boombox partnered with Red Bull to co-develop the concept, creative approach, and production workflow for Race Tapes, blending documentary sensibilities with cinematic narrative structure. Our teams worked together to shape the emotional beats, pacing, and editorial decisions that defined the series’ storytelling footprint.

How is the production approach for Race Tapes similar to Box to Box Films?
Saint-Sauveur, Quebec
+-

Like Box to Box Films, Race Tapes combined documentary-level editorial intent with cinematic production values. This means the series was structured around character, tension, and narrative arcs rather than straightforward event recaps, and was produced with the same care given to athlete profiling, compositional framing, and long-form storytelling.

Did Boombox handle both production and post-production for Race Tapes?
Saint-Sauveur, Quebec
+-

Yes. Boombox handled live capture workflows on location as well as full post-production, including assembly editing, graphics, sound design, finishing, and preparation of platform-ready deliverables that helped the series land with emotional and visual impact.

Is Boombox a global production partner for Red Bull?
Saint-Sauveur, Quebec
+-

Yes. Boombox is one of Red Bull’s top global production partners, trusted to deliver live broadcasts, documentary series, and creator-led content across multiple regions and formats. Our long-standing relationship spans sports, gaming, and adventure projects, with Boombox supporting Red Bull Media House through end-to-end production, post-production, and platform-ready storytelling worldwide.

Join the team

We're awesome, promise. Hit us up and see for yourself.