Race Tapes

Raw, personal athlete moments without taking itself too seriously

Is it just us or does it feel like we're currently drowning in a sea of cookie-cutter sports docu-series? You know the ones - dramatic slow-mos, pregnant pauses after an interview response and enough F-bombs to make Samuel L. Jackson say, "Whoa, maybe tone it down a bit?

client

Red Bull

location

Europe & North America

days of production

Many

# of Puppets

MISSION

Time for something a lil' different

Don’t get us wrong—we’re all about a well-told sports story. But let’s face it, too many of today’s series feel like they were spat out by ChatGPT on autopilot. Maybe it’s time to pump the brakes—or, better yet, throw in some puppets? So, we did.

For Race Tapes, our good friends at Red Bull Media House wanted to spotlight the grit and glory of UCI Mountain Bike World Cup Downhill and Cross Country racing—but without the tired tropes and clichés. Challenge accepted. We dialed up the Polished Scuff, stripped out the cookie-cutter fluff, and delivered stories as raw and real as the riders themselves.

‍

186

Total SE2 Episode Mins

2

"Naked" Puppet Scenes

Ingredients for the secret sauce

No more perfectly polished narratives. No manufactured drama. Instead Red Bull tasked uswith serving up the raw, the real, AND a healthy portion of downright ridiculous. First step was identifying all the modern day Netflix style Sports Doc tropes - you know the ones. Next step was figuring out which ones to ditch (and which ones were worth keeping) The idea for the puppets? it started as a throw away concept during a "No bad ideas" brain storming session.