Don’t get us wrong, we’re all about a well-told sports story. But let’s face it, many of today’s series feel like they were spat out by ChatGPT. Maybe it’s time to pump the brakes, or, better yet, throw in some puppets? So, we did.
For Race Tapes, our good friends at Red Bull Media House wanted to spotlight the grit and glory of UCI Mountain Bike World Cup Downhill and Cross Country racing—but without the tired tropes and clichés. Challenge accepted. We dialled up:
• Long-form documentary editing
• Character & arc development
• Editorial pacing and tension building
• Music, graphics, and finishing
• Making sure episode three is where people realize they’re locked in





