Race Tapes

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Race Tapes
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Race Tapes | Sports Docuseries

Mountain biking has always had incredible athletes. What it didn't have was a format that made you feel the stakes. Race Tapes changed that. Built for Red Bull, the long-form mountain biking docuseries turned competition (races, rivalries, pressure, failure) into a series that people actually talked about. Think Drive to Survive, but weirder, and with puppets. Boombox handled full production, but the real work was editorial: shaping raw competition footage into character-driven episodes where the race result was almost beside the point. Audiences came for the athletes. They stayed for the story. They came back for the season. Oh, and there were puppets. Two appeared without clothes.
client
Red Bull
location
Europe & North America
days of production
Many
# of Puppets
4

Built Different, On Purpose

There's a version of a mountain biking documentary that hits every beat you'd expect: slow-mo crashes, athlete voice-over, inspiring music swell. It looks great. Nobody watches it twice.

Race Tapes was designed to be the opposite. The brief wasn't just "tell good stories." It was: make the competition matter to someone who's never watched a downhill race in their life. Give them a rider to root for. Give them something to argue about. Build the kind of jeopardy where the result doesn't feel inevitable.

That's the difference between a sports doc that's entertaining and one that's actually Entertainment. Race Tapes was the latter; an episodic, character-first format that treated mountain biking like it deserved a proper season arc. Because it does.

186

Total SE2 Episode Mins

2

"Naked" Puppet Scenes
FAQ

Your Questions, Answered

If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.

Start here.

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Everything you need to know about how we build competitive entertainment
How do you ensure quality in your work?
Saint-Sauveur, Quebec
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Quality is at the forefront of everything we do. We implement rigorous quality control measures throughout the production process, including regular reviews and feedback sessions. Our team consists of experienced professionals who are passionate about their craft, and we continuously seek to improve our skills and techniques. By prioritizing quality, we ensure that our clients receive exceptional results that resonate with their target audience.

What is your agency's specialty?
Saint-Sauveur, Quebec
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Our agency specializes in creating innovative and engaging content for the sports and gaming industries. We focus on delivering high-quality production services that enhance the storytelling experience for brands and audiences alike. Whether it's through video production, digital marketing, or interactive media, we aim to elevate the presence of our clients in these dynamic fields.

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