e.l.f. x Loserfruit

3 streams in 1

Does it kinda feel like no one really has a clue when it comes to mixing Brands with Live Creator Content? We feel you and are working hard to change up the game. Working with Creators like Loserfruit can still kinda feel like the wild west, but by mixing OBS with traditional Broadcast workflows we turned e.l.f.'s brand’s goals and KPIs into an activation that racked up a million+ earned impressions and +1M livestream views.

client

e.l.f.

location

New York

days of production

# OF GIANT STRAWBERRIES

MISSION

3 streams in 1

E.L.F.'s goals for this projects were ambitious: 1) It needs to SURPRISE 2) It's gotta generate BUZZ on Social and 3) People need to feel a sense of SCARCITY. Check, check and check. The exclusive e.l.f. drop sold out well before the end of the 3 hour stream with over a million unique viewers tuning in

‍

4

Unique Streams

1M+

Unique Viewers

Big Buzz, Big Engagement

With a stream that included product announcements and product application it would have been very easy to jump the shark into infomercial territory. We balanced out the branded segments with Tiny Town announcement, gameplay and lots of fun conversations!

Our set consisted of Three Distinct Areas:

Area One: Streaming and makeup application, including two gaming setups and two beauty stations‍

Area Two: Couch set for Twitch Stream, social content shoots and creator hangout area

Area Three: Raised streaming platform for hero TwitchStream and Loserfruit always on streaming

‍