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E.L.F.'s goals for this projects were ambitious: 1) It needs to SURPRISE 2) It's gotta generate BUZZ on Social and 3) People need to feel a sense of SCARCITY. Check, check and check. The exclusive e.l.f. drop sold out well before the end of the 3 hour stream with over a million unique viewers tuning in
With a stream that included product announcements and product application it would have been very easy to jump the shark into infomercial territory. We balanced out the branded segments with Tiny Town announcement, gameplay and lots of fun conversations!
Our set consisted of Three Distinct Areas:
Area One: Streaming and makeup application, including two gaming setups and two beauty stations
Area Two: Couch set for Twitch Stream, social content shoots and creator hangout area
Area Three: Raised streaming platform for hero TwitchStream and Loserfruit always on streaming
