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Putting the Interactive into Alt-Broadcasts

X Games is where we cut our teeth back in 1998. It’s still the proving ground. For athletes. For events. For broadcast technology. And for the production teams trusted to bring it all together live. Today, X Games continues to push how action sports live broadcasts reach fans across an increasingly fragmented distribution landscape. Audiences no longer show up in one place, on one screen, at one time. The broadcast has to meet them where they are. What started as experimental alt casts and second-screen experiences have evolved into a core pillar of modern X Games coverage. In some cases, the main event. Different platforms demand different pacing, formats, and storytelling styles, and producing the right content for the right platform is no longer optional. It’s the secret sauce. That’s where experience matters.

client

X GAMES

location

MULTIPLE

days of production

TOO MANY TO COUNT NOW

HOlY SH#T MOMENTS

324

MISSION

Building an Interactive Action Sports Streaming Experience

The X Games digital interactive experience extends the traditional linear broadcast into interactive, social-first platforms including YouTube, Twitch, & TikTok.

We got tired of waiting for someone else to build a tool that blended what we love about streaming culture with the reliability of traditional broadcast workflows. So we built our own.

Fanvibes powers real-time interaction with millions of viewers across X Games digital platforms. Some fans show up to watch their heroes. Others might be encountering action sports for the very first time. The experience has to work for both.

By flexing the full range of our live streaming and interactive broadcast capabilities, we turn passive viewing into participation. Polls. Reactions. Live feedback loops. All designed to keep audiences informed, entertained, and actually involved.

The goal is simple: make action sports broadcasts feel alive online. And keep the audience vibes riding high.

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23

NUMBER OF YEARS WE'VE BEEN WORKING WITH X GAMES

6

AVG NUMBER OF DAYS ONSITE

Where Polished Broadcast Meets Streaming Culture

The X Games digital alt-cast is a deliberate blend of audience familiarity and technical execution. We call it Polished Scuff. It’s where broadcast discipline meets streaming instinct.

At its core, the alt-cast combines talent with a distinct tone of voice and a layer of interactive streaming tools: custom polls, live chat integration, subscriber alerts, and giveaways. All wrapped in a visual system that extends the X Games brand naturally onto online and streaming platforms, without slowing everything down with full broadcast-cycle approvals.

Alt-casts aren’t new. Manningcast by Omaha Productions set the gold standard by reimagining how marquee talent could drive alternate broadcasts. What we’ve helped build with X Games pushes that idea further: blending traditional broadcast structure with the open-ended, participatory nature of streaming culture.

The result blurs the line between live television and live interaction. Less passive viewing. More presence. More personality. And a format that feels native to how modern action sports fans actually watch.

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