Twitch POG PICKS live creator shopping gameshow broadcast set with streamers Toronto

Twitch POG PICKS

Creators
projects
Twitch POG PICKS
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An interactive live shopping gameshow that authentically connects brands with online communities.

Deliciously weird - imagine shopping channel vibes BUT from an ALT universe, where nothing is 100% what it appears. POG Picks was a bonkers blend of advertorial + through the looking glass style shenanigans - all streamed on Twitch
client
Twitch
location
Toronto
days of production
2
Number of Bears
1
MISSION

An immersive livestream packed full of fun, shoppable opportunities

Pog Picks, produced by Twitch's Brand Partnership Studio and hosted by Twitch streamers, showcases products from both editorial picks and brand sponsorships, and encourages viewers to compete in a series of gaming challenges and polls to win featured products. True to Twitch, chat was more than a side note; it was an integral part of the broadcast. With clearly defined R&Rs, each Caster had the freedom to work their own unique brand of sorcery, interacting with the audience so they felt like they were right there with us. It's all about tapping into the heart of what makes Twitch special: Connection.

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No One Trick Pony

While our proficiency with show rundowns and mastery of the television black arts might steal the spotlight, there's also another ace up our sleeve: Set Design. Operating in a controlled setting? Total game-changer. Free from concerns about lighting, weather, audio, security, gear setup and access badges is a world where creativity runs wild (with easy access to Kraft Services) We all love improv, but practice makes perfect and having segments scripted & choreographed ahead of time gave talent a starting point when they kicked-off rehearsals.

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FAQ

Your Questions, Answered

If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.

Start here.

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Everything you need to know about how we build competitive entertainment
Why did Boombox take a creator-led approach to this series?
Saint-Sauveur, Quebec
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Because there’s no universal playbook. Every creator works differently. A creator-led approach allows space for authentic voice, better instincts, and stories that actually resonate with the community they come from.

How does Boombox approach content for leagues and events that want younger audiences?
Saint-Sauveur, Quebec
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Younger audiences don't watch differently, they watch on different platforms, in different formats, with different expectations about who gets to be on camera. Boombox's approach starts with platform-first thinking: we design content systems around where the audience actually lives (TikTok, YouTube, Twitch, Instagram) and work backward to broadcast, rather than the other way around. We integrate creators into productions as participants, not window dressing. And we build in the social infrastructure, the cuts, the formats, the characters, from day one of pre-production, not as an afterthought in post.

Does Boombox develop original creator-led formats, or only execute existing ones?
Saint-Sauveur, Quebec
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Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes that are designed to repeat and scale into franchises, not just one-off activations. This includes everything from initial format concepting and pilot production through to full-season execution. Twitch Expedition is an example of a format we helped build from the ground up — a creator-led competitive event designed specifically for Twitch's platform dynamics and audience behavior.

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