From gold to goodwill: Team US Athletes didn’t just sit down for interviews—they leaned in. They trusted us. And that trust cracked the door wide open. Instead of the usual post-event soundbites, we got raw, in-the-moment storytelling—unedited, unfiltered, and straight from the source. They let us inside the Village, behind the curtain, onto the bus. They handed us access others couldn’t get, and we turned that into stories no one else could tell. And the best part? Athletes kept telling us: That was the best conversation they had during the Games. Because we weren’t just asking questions—we were amplifying their voices, making their Olympic moments feel even bigger.
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The Podium
Content
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The Podium
Details that made the Difference
Feels like everyone’s got a podcast these days, right? But when Aileen Sokol (VP, Content Partnership Development at NBC Sports )slid into our inbox before Tokyo 2020, asking if we wanted to help create and produce NBC Olympics’ official podcasts, we took two seconds to reply: HELL YES. (Yes, we were yelling.) Anyone can launch a podcast, but cranking out episodes, week after week, on-location at the world’s biggest sporting events? That’s a different beast.
Fast forward to now—3 Olympics later (bonjour from Paris!)—we’ve dropped 116 episodes of The Podium, telling the stories behind the medals, the moments, and the madness.
client
NBC Olympics
location
Tokyo, Paris (+ many others)
days of production
14
CROISSANTS CONSUMED:
2137
MISSION
Cracking the Code
0
mins of air conditioning
1
# of Emmy Awards
You Weren’t There, But It Sure Felt Like It.
We could’ve done it the easy way—remote recordings, predictable sound, safe bets. But where’s the fun in that?
Instead, we went on location—11 venues across the Games—capturing the energy, the echoes, the atmosphere. The result? No hollow, tinny mic audio. Just immersive, in-the-moment storytelling that puts listeners right inside the action.
We kept episodes tight—every second pulling its weight. No fluff, no filler. Just sharp, to-the-point storytelling where even the fat was flavor-enhancing, not something to chew through.
Maybe only the eagle-eared caught the real venue ambience, but we like to think that everyone felt the difference
The Emmy awards are great, but we’d be nothing without our amazing Boombox Group team, our extended network of freelancers, the Bengal tiger trainers and Celine Dion. Above all else, we’d like to thank our families AND lil Uzi Vert, who we flew to celebrate all this winning.
Fun facts
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49 total episodes were created onsite in Paris
44 different sports/events were covered
2008 KGs of carbon associated with the production were offset