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Capturing the action was actually the most straight forward part of the production. Before we thought about story arc or even rolled on a single frame, we were tasked with creating the framework of the actual competition. Working alongside the team at Pinkbike, we handled the full gamut of production elements: from contestant selection, challenge & race course design, right through managing the electronics like race timing and GPS tracking. Everything from arranging competitor visas to travel
One of the KPIs from the Pinkbike team was credibly integrating the brands that were underwriting the series. Authentically highlighting the products started with the design of each of the challenges and evolved out to what the athletes were riding and wearing. Linking story elements to product features was a creative puzzle that had us highlighting features like heart rate, tire pressure and the quality of protective gear inside the larger narratives of each episode.
If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.
Start here.
Yes, and this is one of our core strengths. We build the full content architecture around your competition, not just produce the live show. That means live coverage, character-driven stories, social cuts, season arcs, pre-event build-up, and post-event recaps, all designed as an interconnected system that makes the competition feel bigger than any single broadcast moment. We've done this for Riot Games across the LCS, for Red Bull across multiple properties, and for emerging leagues building their content infrastructure from scratch.
Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes that are designed to repeat and scale into franchises, not just one-off activations. This includes everything from initial format concepting and pilot production through to full-season execution. Twitch Expedition is an example of a format we helped build from the ground up — a creator-led competitive event designed specifically for Twitch's platform dynamics and audience behavior.
It means building content systems where the competition itself, the stakes, the characters, the outcomes, travels across platforms without losing its energy. A live esports broadcast generates social cuts. A creator challenge format is designed from day one to be clipped, shared, and repeated. An action sports event produces content that works in a 90-second highlight and a 30-minute documentary. Making competition work on the internet means designing the full content architecture around how fans actually consume sports and gaming today; not just capturing the moment, but engineering the layers that make it scale.
Competitive entertainment is content built around competition, the stakes, the characters, the moments, and the stories that make audiences care who wins. It spans esports broadcasts, action sports events, creator-led challenge formats, and brand-funded competition content. Boombox focuses on it because competition is the through-line connecting everything we do. Whether we're producing the LCS Spring Split for Riot Games, a Red Bull action sports series, or a creator challenge format for a streaming platform, the engine underneath is always the same: real stakes, real tension, real personality.
We think platform-first is the right starting point for almost everything we make today. Broadcast reaches a defined audience at a defined time. Platform-first content (designed for TikTok, YouTube, Twitch, Instagram) reaches audiences on their terms, in formats they've chosen to consume. Our approach starts with vertical-first (9:16) social content and integrates it back into the broadcast, rather than treating social as a secondary output. This isn't just more efficient, it produces better content, because it forces clarity about what's actually compelling about the competition before the cameras roll.
