Ninja's New Year's Eve

"Polished Scuff" that pleases audiences and partners

Our new gold standard, NNYE showcased the Boombox ability to take a “fish out of water” (a streamer from their home setup) and build them a “better aquarium” (a kickass on location setup) complete with all the key needs: high-end gaming rig, stream deck, podcast mics plus quality lighting and a set design that nails the “polished scuff” look that feels natural to both creators and their audiences.

client

GAMESQUARE

location

ARLINGTON, TEXAS

days of production

# OF SPONSOR INTEGRATIONS

MISSION

WHAT'S "POLISHED SCUFF?"

If the average broadcast is out here chasing blinding perfection, "Polished Scuff" is flipping the script: gloriously and authentically imperfect. Think of it like seasoning—you need just the right amount of rawness and realism to make the whole thing irresistible. But here’s the twist: you can’t treat it like a traditional TV show. No overly staged moments or micro-managed chaos. Instead, you set the stage, hand the talent the keys, and let them do their thing.

The biggest fail brands and agencies keep making? Trying to overproduce and polish this vibe into oblivion, thinking they’re “improving” it. Spoiler: they’re not. Polished Scuff thrives on creative freedom and controlled chaos—it’s art, not assembly line. And just like art, you’ll know it when you see it.

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500K

# OF UNIQUE VIEWERS

6

# OF UNIQUE PARTY HATS

PUTTING THE "RETURN" INTO ROI

There’s one golden exception to the “Polished Scuff” playbook: Sponsor Obligations. While we’re all about being creative renegades, Boombox’s secret sauce during the Ninja New Year’s Eve stream was making sure the partner deliverables—the ones actually funding the whole shindig—got done right.

Working brands like Domino’s and State Farm into the mix without making it feel like a cringe corporate takeover? That was our bread and butter (pun fully intended). The trick? Keeping it authentic to Ninja’s vibe and the flow of the night. Sure, creating that killer Polished Scuff aesthetic was KPI #1, but making sure the sponsors got their shine was a close—and critical—second.

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