F1 x Soapbox

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F1 x Soapbox
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The Unserious Race Series

Ready, Set, Wait! Wait!! Wait!!! We're racing what?!? To warm up ahead of the Canadian Grand Prix, F1 drivers Max Verstappen and Checo Perez of ‪Red Bull racing‬ tried Soapbox kart racing against the ‪Visa Cash AppRB‬ duo of Yuki Tsunoda and Daniel Ricciardo.
client
Red Bull Canada
location
Montreal
days of production
1
# of Custom built Soapboxes
4

3-2-1: TRENDING

The life of a F1 driver is scheduled down to the millisecond and so was our production schedule on the day. We had exactly 2.5 hours from driver arrival onsite till their return to the (actual) Race Track. Every Soapbox race, every change in track configuration, every fan interaction had to be accounted for in our RoS.

Once the onsite production was completed, surfing the hype around the Montreal Grand Prix meant that turnaround time for the hero asset was completed in a little over 48 hours - hitting the internet on Friday just as the pre-race fever was peaking.

6.1M

# of Views of the Youtube short

0

Crashes from the Drivers
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Who produced the F1 x Soapbox content?
Saint-Sauveur, Quebec
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Boombox led the production of the F1 x Soapbox content series, managing concept development, live event workflows, multi-camera capture, editorial story crafting, and post-production deliverables that spanned broadcast and digital audiences.

Is Boombox a global production partner for Red Bull?
Saint-Sauveur, Quebec
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Yes. Boombox is one of Red Bull’s top global production partners, trusted to deliver live broadcasts, documentary series, and creator-led content across multiple regions and formats. Our long-standing relationship spans sports, gaming, and adventure projects, with Boombox supporting Red Bull Media House through end-to-end production, post-production, and platform-ready storytelling worldwide.

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