F1 x Soapbox

The Unserious Race Series

Ready, Set, Wait! Wait!! Wait!!! We're racing what?!? To warm up ahead of the Canadian Grand Prix, F1 drivers Max Verstappen and Checo Perez of ‪Red Bull racing‬ tried Soapbox kart racing against the ‪Visa Cash AppRB‬ duo of Yuki Tsunoda and Daniel Ricciardo.

client

Red Bull Canada

location

Montreal

days of production

# of Custom built Soapboxes

MISSION

3-2-1: TRENDING

The life of a F1 driver is scheduled down to the millisecond and so was our production schedule on the day. We had exactly 2.5 hours from driver arrival onsite till their return to the (actual) Race Track. Every Soapbox race, every change in track configuration, every fan interaction had to be accounted for in our RoS.

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Once the onsite production was completed, surfing the hype around the Montreal Grand Prix meant that turnaround time for the hero asset was completed in a little over 48 hours - hitting the internet on Friday just as the pre-race fever was peaking.

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6.1M

# of Views of the Youtube short

0

Crashes from the Drivers

100% Hassle Free

We're team players, gladly slotting into bigger shoots as the (air Quotes ) "Production Team" (AKA the people that ask the OPs team, to help move stuff to make the shots better 😂) This time around Red Bull wanted to streamline the process: asking us to turn key the activation, handling all the details from securing the location, to bringing in (and feeding) 100 lucky F1 fans. We got you.

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Fun fact - Despite a few sketchy moments, the driver's made it all look relatively easy, BUUUUUUUUUUT when the invited the media got to take a test ride, none of the could get down the course without crashing - putting a quick end to that (and that's why we can't have nice things!)

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