Crankworx World Tour

The ultimate experience in mountain biking

5 different mountain biking disciplines. 5 different tracks. 5 back-to-back days of broadcast. Each Crankworx World Tour stop is an exercise in logistical gymnastics. Throw in the fickle mountain weather and you can immediately see why this series is one of the most challenging (and rewarding) projects we take on every season.

client

Crankworx Events Inc

location

New Zealand - Australia - Canada - Austria

days of production

5 per stop

Epic Mountain Biking Opportunities

189

MISSION

Got no Chill

The Crankworx World Tour constantly looks to push boundaries on Broadcast tech. Recent Highlights include: first ever FPV follow drone usage in a live MTB broadcast, fully remote graphics integration (the team from Rawmotion was in Austria while the competition was taking place in British Columbia) and use (maybe abuse?) of public internet and SRT protocols that allows us to remotely edit features and highlight shows from Boombox HQ in Saint-Sauveur, Quebec

2004

CRANKWORX WAS BORN IN WHISTLER, BC

38K

# OF ONSITE SPECTATORS FOR SLOPESTYLE AT CRANKWORX WHISTLER

BRAND INTEGRATION DONE RIGHT

In 2019 we eliminated the traditional 30 second commercial spot from all of our broadcasts. The result is that every brand integration in the broadcast is bespoke. From onscreen graphics that talk tire type and pressure, to location VTs that promote the best riding sports, everything is designed with an endemic mountain bike audience in mind. The filter is simple: If it won't resonate with a mountain bike enthusiast, it doesn't make it to air.