The Podium

Creators
projects
The Podium
Hey, share this with someone
client
NBC Olympics
location
Tokyo, Paris (+ many others)
days of production
14
CROISSANTS CONSUMED:
2137

Documentary-Style Sports Podcast Production

Feels like everyone’s got a podcast these days, right? But when Aileen Sokol (VP, Content Partnership Development at NBC Sports )slid into our inbox before Tokyo 2020, asking if we wanted to help create and produce NBC Olympics’ official podcasts, we took two seconds to reply:HELL YES. (Yes, we were yelling.) Thing is, anyone can launch a podcast. But cranking out episodes, week after week, on-location at the world’s biggest sporting events? That’s a different beast. Fast forward to now—3 Olympics later (bonjour from Paris!)—we’ve dropped 116 episodes of The Podium, telling the stories behind the medals, the moments, and the madness.

The Podium Podcast: Workflow and Output

From gold to goodwill: Team US Athletes didn’t just sit down for interviews—they leaned in. They trusted us. And that trust cracked the door wide open. Instead of the usual post-event soundbites, we got raw, in-the-moment storytelling—unedited, unfiltered, and straight from the source. They let us inside the Village, behind the curtain, onto the bus.


Deliverables & Production Scope

• Documentary-style sports podcast production  
• Long-form audio storytelling and narrative structure  
• Interview recording and editorial development  
• Audio editing, sound design, and mixing  
• Documentary pacing and story shaping  
• Platform-ready podcast distribution assets  
• Supporting digital and social content

0

mins of air conditioning

1

# of Emmy Awards
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