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Documentary-Style Sports Podcast Production

Feels like everyone’s got a podcast these days, right? But when Aileen Sokol (VP, Content Partnership Development at NBC Sports )slid into our inbox before Tokyo 2020, asking if we wanted to help create and produce NBC Olympics’ official podcasts, we took two seconds to reply:HELL YES. (Yes, we were yelling.) Thing is, anyone can launch a podcast. But cranking out episodes, week after week, on-location at the world’s biggest sporting events? That’s a different beast. Fast forward to now—3 Olympics later (bonjour from Paris!)—we’ve dropped 116 episodes of The Podium, telling the stories behind the medals, the moments, and the madness.
client
NBC Olympics
location
Tokyo, Paris (+ many others)
days of production
14
CROISSANTS CONSUMED:
2137
MISSION

The Podium Podcast: Workflow and Output

From gold to goodwill: Team US Athletes didn’t just sit down for interviews—they leaned in. They trusted us. And that trust cracked the door wide open. Instead of the usual post-event soundbites, we got raw, in-the-moment storytelling—unedited, unfiltered, and straight from the source. They let us inside the Village, behind the curtain, onto the bus.


Deliverables & Production Scope

• Documentary-style sports podcast production  
• Long-form audio storytelling and narrative structure  
• Interview recording and editorial development  
• Audio editing, sound design, and mixing  
• Documentary pacing and story shaping  
• Platform-ready podcast distribution assets  
• Supporting digital and social content

0

mins of air conditioning

1

# of Emmy Awards

You Weren’t There, But It Sure Felt Like It.

*The Podium* resonated with listeners looking for more than surface-level sports commentary. By pairing podcast accessibility with documentary storytelling principles, the series delivered deeper athlete narratives and demonstrated how audio-first formats can still carry cinematic weight and emotional clarity.

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We could’ve done it the easy way: remote recordings, predictable sound, safe bets. But where’s the fun in that? Instead, we went on location (11 venues across the Games) capturing the energy, the echoes, the atmosphere. The result? No hollow, tinny mic audio. Just immersive, in-the-moment storytelling that puts listeners right inside the action.

We kept episodes tight: every second pulling its weight. No fluff, no filler. Just sharp, to-the-point storytelling where even the fat was flavor-enhancing, not something to chew through.

Maybe only the eagle-eared caught the real venue ambience, but we like to think that everyone felt the difference

Boombox producing The Podium documentary-style sports podcast for NBC Olympics at the Olympic Games

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ON EST VRAIMENT COOL, PROMIS. ÉCRIS-NOUS ET VIENS VOIR PAR TOI-MÊME.
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