GRAN TURISMO WORLD CHAMPIONSHIPS

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GRAN TURISMO WORLD CHAMPIONSHIPS
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The tipping point

The Gran Turismo World Championship features a massive variety of tracks and cars; more than would ever be possible outside of the game and that translates into super compelling on screen action. Our goal with each broadcast is to blend traditional racing aesthetics with new school Esport cool; combining the prestige of motor racing's upper echelon events, with a tone of voice that makes sense for the player base. Esport may have just reached the tipping point where virtual racing has become more exciting than its IRL equivalent.
client
SONY INTERACTIVE
location
BARCELONA -AMSTERDAM
days of production
3 PER STOP
GAME MODES
2

Energize the base

Ultimately, most Esport programs are judged on two factors: 1) Entertainment value 2) Ability to engage the player base.

Subscriber growth is a main KPI for every broadcast - with graphics, VTs & caster talking points all geared towards promoting qualification and participation in the World Tour. In contrast to F1 broadcasts where 99.9% of the audience will likely never get behind the wheel of a race car, our audience ALL play the game. Giving our hardcore Player base actionable insights they can transfer over to their own gameplay was also a massive editorial focus.

12

MINIMUM NUMBER OF PLAYER TIPS & TRICKS WE INTEGRATE PER BROADCAST

5%

INCREASE IN AVERAGE PLAYER TIME IN THE 48 HOUR POST EVENT WINDOW

Rejoins l'équipe

ON EST VRAIMENT COOL, PROMIS. ÉCRIS-NOUS ET VIENS VOIR PAR TOI-MÊME.