Just like the Riders push Athletic boundaries, our job as Broadcasters is to constantly evolve the on-screen product - delivering a Big League look on Action Sports Budgets.
The Crankworx World Tour has meant that narratives carry over from Event to Event with our storytelling focusing on 3 levels: Each Individual Event, the season long title race in in each Discipline and the quest for the King and Queen of Crankworx Titles.
Introduced a high quality, uniform Broadcast Look across 4 different Mountain Bike Disciplines and 4 Unique Stops. Think of it like a Production system – that doesn’t look like a pattern to the viewer: Informative On Screen Graphics, Consistent Camera Coverage and a Steady Announce Team are all part of the not-so-secret sauce.
Evolved the Events from simple grassroots webcast live events – into the tightly packaged, efficiently produced shows now streamed online and broadcast live in 23 countries on Linear.
Sourced and developed a Broadcast Talent pool that know the Sport and who balance professionalism with credibility
- A minimum of 2 members of Team Boombox can backflip their bicycles (atleast into a foam pit)
- The Slopestyle Event in Crankworx Whistler regularly draws 30,000 fans onsite, with hundreds of thousands more watching online.
- We’ve been working with Crankworx for 13 years now (Holy Sh%T – has it been that long?!?!) and our average Production Team onsite numbers: 34
- Boombox has a long-standing policy against mixing Riding kit. If you choose to wear non-matching gear, you do so at your own risk.