The Boombox Group
Boombox Group, Crankworx Cliff Summer Series

Crankworx Cliff Summer Series

With Crankworx’s traditional Festival atmosphere out of the question, the goal of the Crankworx Clif Summer Series was to 1) Establish an MTB bubble where athletes cold safely compete 2) Fill the void of live MTB broadcasts and 3) Give the event’s partners a unique, digital platform to help connect with bike consumers during peak season.

Mission

Accomplishments

Fun facts

With Crankworx’s traditional Festival atmosphere out of the question, the goal of the Crankworx Clif Summer Series was to 1) Establish an MTB bubble where athletes cold safely compete 2) Fill the void of live MTB broadcasts and 3) Give the event’s partners a unique, digital platform to help connect with bike consumers during peak season.

The Crankworx Clif Summer series pushed boundaries on multiple fronts - especially when it came to Broadcast tech. Highlights include: First ever FPV follow drone usage in live MTB , Fully Remote Graphics integration (the Team from Rawmotion was in Austria while the competition was taking place in British Columbia) and use (maybe abuse?) of Public internet and SRT protocols that allowed fus to produce all the festivities from Boombox HQ in Saint-Sauveur, Quebec

The back to back to back racing format of the Crankworx Cliff Summer Series wrecked havoc on some of the best riders in the world! None of the athletes were mentally prepared for racing 4 times per week for 3 weeks straight - with many of them confessing that the Summer Series was one of the hardest things they’ve ever done. From a brand perspective - the platform was an opportunity for companies to think outside the typical sponsorship box - with Pivot cycles being a standout; producing their own absolutely on-point Summer Series show segment.

3

Locations

9

Broadcasts

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Covid cases

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