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The trap was tone. Put two properties, The Ripken Experience and Cooperstown All Star Village, inside a branded show and it usually tips into a sales pitch. Shoot a kids' tournament and it could easily reads as little league.
So we made a modern sports doc. Real baseball read as real baseball. The properties lived inside the story instead of interrupting it. And everyone came away happy with both halves of the job, the content and the process.
Our role spanned:
The result did the thing a first show is really for: it built a network relationship that didn't exist before.
It's a repeatable model for any league, property, or venue that wants network-grade distribution without the show feeling like an ad, the partners woven into the story, never bolted onto it.
“Lots of heart, easy watch, and all the obligations to sponsors and the facility were handled seamlessly so it never felt too commercial.”
Julie Keryc, CBS
If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.
Start here.
Yes, and this is one of our core strengths. We build the full content architecture around your competition, not just produce the live show. That means live coverage, character-driven stories, social cuts, season arcs, pre-event build-up, and post-event recaps, all designed as an interconnected system that makes the competition feel bigger than any single broadcast moment. We've done this for Riot Games across the LCS, for Red Bull across multiple properties, and for emerging leagues building their content infrastructure from scratch.
Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes that are designed to repeat and scale into franchises, not just one-off activations. This includes everything from initial format concepting and pilot production through to full-season execution. Twitch Expedition is an example of a format we helped build from the ground up — a creator-led competitive event designed specifically for Twitch's platform dynamics and audience behavior.
Younger audiences don't watch differently, they watch on different platforms, in different formats, with different expectations about who gets to be on camera. Boombox's approach starts with platform-first thinking: we design content systems around where the audience actually lives (TikTok, YouTube, Twitch, Instagram) and work backward to broadcast, rather than the other way around. We integrate creators into productions as participants, not window dressing. And we build in the social infrastructure, the cuts, the formats, the characters, from day one of pre-production, not as an afterthought in post.
We start platform-first for almost everything we make. Broadcast reaches a defined audience at a defined time. Platform-first content reaches people on their terms, in the formats they've already chosen. Starting vertical doesn't just scale better. It forces clarity about what's actually compelling before a single frame is shot.
Every engagement is different, but the through-line is always strategic thinking before execution. We start by understanding the competition: what it is, who cares about it, and why . Then build the content architecture around it. For live productions, that means pre-production planning, crew and talent coordination, broadcast graphics, social content systems, and post-event coverage, all managed by a single team. For format development, it means concept work, pilot production, and refinement before a full commitment. We're a one-partner shop: one process, one point of accountability, no gaps between strategy and delivery.
