What's the secret sauce? One of the key ingredients in the Pushing Progression series is an outside POV on the sport. The art is in finding a personality that makes a viewer want push play AND who can also authentically speak to the sport and the progression. Throw in the (inevitable) budget considerations and you've got an interesting creative puzzle. And then there's Busta. That guy? Pure authenticity and perspective. Having him to help with the storytelling immediate upped our game
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Pushing Progression: Breaking
Content
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Pushing Progression: Breaking
A Doc done different
"Whether it's DJs, MC's or breakdance battling it’s always the same thing. It’s the way you can get in the mind and evoke the emotion of the one you're competing with." - Busta Ryhmes. Pushing Progression: Breaking showcases the beats, breaks, and battles through the lens of the event that has come to define the art form: Red Bull BC One.
client
Red Bull
location
New York & LA
days of production
4 onsite
Years of Archive Footage
20
MISSION
Authentic Star Appeal
1
26 MIN DOCUMENTARY
34
INDIVIDUAL CUSTOMIZED PROMO ASSETS
Different Eras, Different Perspectives
In our six-episode journey exploring the evolution of sports like Kiteboarding, Freeride MTB, Free Running, High Diving, and Hard Enduro, our strategy for picking athletes is like a trip through time.We spotlight an OG, where the vibe all began, a contemporary pro, representing the current state of the art and and up and comer (where the sport is headed)
Fun facts
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Pushing Progression: Breaking was the first episode in the series where the interviews were NOT done remotely
The B-Girl scene is absolutely blowing up - with the ladies bringing a new sense of musicality to the game
Our shoot with Busta Rhymes took place the day after the 50 year celebration of Hip Hip at the Grammys and was appropriately scheduled mid afternoon