Field Tested

A live Twitch competition series produced by Boombox for Amazon/BPS and the U.S. Army at the Chula Vista Elite Athlete Training Center.

Four streamer duos paired with four active-duty soldiers across a three-day competition: physical challenges, mental challenges and a final gauntlet.

And because this was Twitch, the audience wasn't just watching. Chat could get into the game through the ICAST app.

We stopped thinking about it like a traditional remote.

Everything outside the control room moved over cellular using SRT: cameras, mics, return feeds, talkback, the works.

The field plant ran on batteries instead of generators, and every signal path was actively monitored for latency.

That meant the live cut was a timing decision, not a roll of the dice.

Because "generic military obstacle course" gets old pretty quickly.

Field Tested wasn't built around combat spectacle. Missions drew from real Army MOS roles including combat engineering, signal and communications, cyber, infantry, artillery, UAV and human performance.

That gave us something much more interesting to build around:

Skill. Communication. Decision-making. Composure under pressure.

Turns out those make pretty good television.

Three live, two-hour Twitch broadcasts.

A cutdown. Short edit. Promo assets. Full graphics package.

And an all-cellular production plant carrying the whole thing across three days without a meaningful drop.

We like the last part.

Yes, and it's one of our favorite things to build. Brand challenge systems: formats with real stakes and real tension that brands can fund without it feeling like a campaign. Platform-first, built to repeat, and engineered so the competition is the content.

Yes, and this is one of the most important creative challenges we solve. The key is that the competition has to be real. Real stakes, real tension, real outcomes. Brands that try to manufacture jeopardy or cast creators as props end up with content that audiences reject immediately. Boombox's approach ensures the brand's involvement enhances the competition rather than compromising it, the brand funds the stakes, enables the format, and earns authentic association with the energy. Red Bull is the gold standard for this globally, and it's a model we've applied across multiple brand partnerships.