Red Bull Wololo

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Red Bull Wololo
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World-First Fan-Controlled Live Broadcast Meets Epic Castle

Set in a historic Spanish castle, Red Bull Wololo wasn't just an event—it redefined how fans are interacting with a gaming broadcast. Boombox partnered with Red Bull to produce the Red Bull Wololo livestream, a one of kind global esports tournament bringing together elite players, creators, and live audiences. The event combined high-stakes competitive play with creator-driven storytelling. Boombox led live event production, broadcast workflows, and content execution and with our FanVibes interactive layer, the 'villagers' (aka the chat) wielded real-time control, shaping the show as it unfolded—a world-first for esports. Fans voted live on what they wanted to see and where the action should head next, and our production team responded - LIVE! The result? A peanut butter & chocolate style combo of one-of-a-kind aesthetics and tech that combined streaming interactivity with Esports.
client
Red Bull Gaming
location
Cordoba, Spain
days of production
4
# of CASTLES HARMED DURING THE STREAM
0
MISSION

Red Bull Wololo: Creator-Led Live Esports Production

Red Bull Wololo united fans across AOE1 Return of Rome, AOE2 Definitive Edition, AOE4, and AOM Retold, bringing the entire Age of Empires universe under one roof—er, castle. Castillo de Almodóvar del Río wasn’t just a backdrop; it was a character in its own right. Sweeping drone shots captured the epic scale of one of the most jaw-dropping locations in Esports history.

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Behind the scenes, the lift was no joke. We handled the full stack:

• Live esports production
• Tournament broadcast workflows
• Multi-camera live coverage
• International production coordination
• Creator & talent integration
• Post-event content delivery
• Convincing a 700-year-old castle to support fiber, and RF

15,072

Tons of Carbon Offset

107

# OF STORYTELLING ASSETS

COMBINING BROADCAST & Creator-Driven Storytelling

For Red Bull Wololo, we didn’t just produce 107 storytelling assets across multiple game titles. We delivered a creator-led content system designed to bring a global esports broadcast to life. Through live event production, broadcast storytelling, and short-form content creation, we crafted narratives that elevated the viewing experience beyond gameplay alone.

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Our creator-led production philosophy isn’t lip service. It’s a practical framework built around trust, collaboration, and real creative ownership. From broadcast graphics and editorial features to live segments and social-ready content, every asset was designed to empower creators and talent to shape the story in real time.

This wasn’t just a competitive gaming event. It was a live broadcast celebration of the Age of Empires franchise and the community built around it. Whether viewers were deeply invested in Age of Empires II or longtime fans of Age of Mythology, the connection to the series and its competitive scene was unmistakable. The result was an esports broadcast that honored the game, elevated the players, and resonated with fans across generations.

Fun facts

Age of Empires II turned 25 this year
Castillo de Almodovar del Rio was featured on Game of Thrones as Highgarde
Our Drones had to sit out a few shots due to birds

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