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With big ambitions and no prior editions to reference, we partnered with Red Bull from day one to help shape the creative foundation for the property.
Priority one was designing a scalable broadcast graphics package that could be deployed consistently across 400 worldwide esports tournaments, while still feeling premium on the biggest moments.
In parallel, we worked closely with Red Bull on esports event production across the full spectrum. Promotional content. Stage and show design. And ultimately, full live broadcast production for the Grand Finals in Madrid, delivering a polished, high-energy experience to a global gaming audience.
Our mandate included:
• Multi-camera and live capture
• Broadcast graphics and storytelling
• Short-form content production
• Turning “this might work” into “that absolutely worked”
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