Twitch POG PICKS

An interactive live shopping gameshow that authentically connects brands with online communities.

Deliciously weird - imagine shopping channel vibes BUT from an ALT universe, where nothing is 100% what it appears. POG Picks was a bonkers blend of advertorial + through the looking glass style shenanigans - all streamed on Twitch

client

Twitch

location

Toronto

days of production

Number of Bears

MISSION

An immersive livestream packed full of fun, shoppable opportunities

Pog Picks, produced by Twitch's Brand Partnership Studio and hosted by Twitch streamers, showcases products from both editorial picks and brand sponsorships, and encourages viewers to compete in a series of gaming challenges and polls to win featured products. True to Twitch, chat was more than a side note; it was an integral part of the broadcast. With clearly defined R&Rs, each Caster had the freedom to work their own unique brand of sorcery, interacting with the audience so they felt like they were right there with us. It's all about tapping into the heart of what makes Twitch special: Connection.

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No One Trick Pony

While our proficiency with show rundowns and mastery of the television black arts might steal the spotlight, there's also another ace up our sleeve: Set Design. Operating in a controlled setting? Total game-changer. Free from concerns about lighting, weather, audio, security, gear setup and access badges is a world where creativity runs wild (with easy access to Kraft Services) We all love improv, but practice makes perfect and having segments scripted & choreographed ahead of time gave talent a starting point when they kicked-off rehearsals.

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