F1 x Zamboni

We take our Zamboni Racing VERY seriously

Two Zambonis, two F1 drivers, an NHL defenseman, and an Olympic snowboard gold medalist walk into Montreal's Olympic Stadium. What sounds like that start of a questionable joke is actually the list of ingredients for some surprisingly compelling racing action.

client

Red Bull Canada

location

Montreal

days of production

Million Views (and counting)

2.6

MISSION

Sweating the Small Stuff

Ever driven a Zamboni? We've sourced them. The iconic Montreal location? Permitted by yours truly. And the course? Designed by our genius minds. We love to sweat the small stuff and on this shoot we weren't just behind the camera, we were behind almost EVERYTHING that made the idea a reality. With different deliverables across Youtube, IG and TikTok, everything was timed to take maximum advantage of the F1 hype cycle - rocketing itself into number 10 on Youtube's trending charts.

‍

9.7

MPH (Max speed of a Zamboni)

48

Hours from Talent arrival on set to publication on Youtube

Prepare for Plan B

With very limited time to capture the action with the drivers AND the forecast calling for tornadoes (yes, TORNADOES!!!!!!!!!) designing a flexible production schedule with a modifiable race format was clutch. As silly as it sounds - driver safety was also a consideration: Zamboni's may be slow - but they've got a high center of gravity and don't particularly react well to the high G-forces F1 Drivers tend to put vehicles through.

‍