X Games

Putting the Interactive into Alt-Broadcasts

X Games is where we cut our teeth back in 1998 – and it remains the breeding ground for excellence: from the Athletes and events to the tech AND the Production Teams. Now more than ever the X Games is continuing to explore ways to engage audiences across a “fragmented distribution” landscape. While alt casts started as experiments for second screen experiences they have evolved to become a core (maybe the main?) offering of events like X Games. Producing the right content for the right platform is the secret in the sauce

client

ESPN

location

MULTIPLE

days of production

TOO MANY TO COUNT NOW

HOlY SH#T MOMENTS

324

MISSION

THE PLAYBOOK

The X Games digital interactive experience extends the traditional linear broadcast into interactive and social platforms (YouTube, Twitch, TikTok, and Caffeine) We were tired of waiting for someone to build a tool that combines what we love about streaming culture and mixes it with the best of traditional broadcast workflows- so we built our own. Fanvibes allows us to entertain and INTERACT with the millions tuning in on the X Games digital platforms (some are there to watch their heroes, others might have never watched action sports before.) By flexing all the muscles in our streaming arsenal our goal is making sure that everyone online is informed and entertained – and that the audience vibes are riding high.

23

NUMBER OF YEARS WE'VE BEEN WORKING WITH ESPN

6

AVG NUMBER OF DAYS ONSITE

BREAKING THE FOURTH WALL

The X Games digital alt-cast is special blend of audience familiarity combined with technical experience - we call it "Polished Scuff." It's a mix of talent "tone of voice" with interactive tools like customized polls, chat interactions, subscriber alerts and giveaways - all created with a look that extended the X Games brand for online/streaming platforms without requiring full cycle approvals. While the "Manningcast" by Omaha Productions had set the gold standard for alt-casts (by producing marquee talent in a new way) we're optimistic that what we've helped the X Games create innovates even further; blurring the lines between broadcast and the limitless possibilities of streaming.

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